Further local lockdown restrictions have been enforced to subdue a second wave of the coronavirus this coming winter, which in some cases includes closing pubs and restaurants in particularly badly-affected areas, providing consumers with even fewer reasons to visit town centres and shopping complexes. Combined, these industries grew 52% last year, despite restrictions on marketing budgets. December 2020 report from XCCommerce, ‘Promotion at the speed of customer demand’. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. At this point, it’s no surprise that social media marketing is essential for your business. Business and industrial could also struggle, as its forecast growth of 5.3% means investment in this sector could only increase by 2.5% on 2019. Click here to learn more. Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. Operating cash flow also improved by $14 million to $53 million compared to Q4 2019. Customers who favour flexible shipping policies and contact-free pickup particularly reaped the benefits of apps from these kinds of retailers. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019). Interestingly, thirty-nine percent only consider themselves ‘loyal’ to a company after completing a fifth purchase, but with the majority of brands not making the effort to incentivise engagement, they have little reason to stick around. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience. A September 2020 report from Serpico by Croud suggests that 51% of UK marketers have lost in-house digital talent as a result of Covid-19. 49% of consumers depend on influencer recommendations on social media. Consumers also appear to be considering the wider impact of their purchasing decisions, particularly as home delivery has become so commonplace. ITV has reported that its ad spend improved in Q3 after the first wave of the coronavirus caused a significant 43% decline in the broadcaster’s ad revenue throughout Q2. Meanwhile, sales in sectors such as household goods, non-food, food stores and department stores all continued to recover above their equivalent February numbers, but at a much lower rate. Understanding this social media statistic will help determine which platform could be of most use when, In this day and age, we’re all slowly becoming social media addicts. The data is in, and we've compiled 75+ of the most useful B2B marketing statistics to help drive your digital marketing strategy in 2020. 49% of consumers claim that they depend on influencer recommendations, (Fourcommunications, 2018). The platform is also home to over 30 million companies. By interacting with customers through social media platforms you show them that you care. 18% of marketers choose Wordpress as their website content management system (CMS). Snapchat expects its Q1 2021 revenue to reach between $720-740 million, up from $462 million in Q1 2020, and equating to a maximum 60% year-on-year growth. Whether it’s influencer marketing or story ads, they’re trying it all. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers. However, total food sales rose by a modest 2.7% overall during the full six-month period, boosted by the performance of its standalone Simply Food stores. The Impact of Positive Customer Experience, Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. Subscriber cancellations following controversy surrounding one of its shows, ‘Cuties’, could also have been a partial cause. Social media is everywhere. Summarising its findings, LinkedIn said, “The past year has truly shown us how skills can be transferred into new career paths – we’ve seen Salespeople become Social Media Specialists, Research Instructors become Medical Writers, and Business Owners become Life Coaches.”. Facebook ranks second (46%), followed by YouTube in third (45%). This consistent drop in traditional TV viewing is being replaced, unsurprisingly, by popular subscription streaming services like Netflix, Disney+ and Amazon Prime. Forrester also expects spending on customer loyalty and retention will increase by 30% over the next year, after acquiring plenty of new online customers during the 2020 ecommerce boom. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. This step could go a long way in terms of building positive relationships with customers. This steep decline in expenditures can be attributed to the lack of spending on traditional media. Users spend an average of 3 hours per day on social networks and messaging. Throughout 2020, smartphone usage unsurprisingly accounted for 47% of all media consumption (digital and non-digital) in 16-34 year-olds, rising to 52% during lockdown periods, while usage of the device stayed the same for 35-54 year-olds (31%) and declined slightly in over 55s (11% to 10%). Eighty-two percent of consumers that took part in the study said that they had recommended a brand over the last year, and more than a third have in the past month alone. In total, 71% of CX leaders (who comprised 18% of respondents and were defined as having very advanced approach to CX) claimed they had ‘significantly’ or ‘slightly’ outpaced average performance in their sector last year compared with just 43% of the mainstream (those whose CX capability ranged from ‘immature’ to ‘somewhat advanced’). Non-store sales volume rose month-on-month for the first time since June, and were 44.9% higher than in February, pre-Covid. Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. According to analysis, the annual dollar sales of the Switch were only outstripped by the launch of the Nintendo Wii in 2008. When it comes to revenue via geographic area, most regions saw relatively similar year-on-year declines. 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